A father-of-three from Surrey, diagnosed with motor neurone disease (MND) and initially given as little as six months to live, is defying medical expectations eight years on.
Paul Jameson, 65, is not only still “smiling” but is now determined to break the societal taboo surrounding death.
The Godalming entrepreneur received the devastating diagnosis of Progressive Bulbar Palsy (PBP), a type of MND primarily affecting the face, throat, and tongue. Mr Jameson recalled that his “whole world fell in” upon hearing the news.
His main symptom was initially slurred speech, which quickly led to a complete loss of his ability to speak. Due to muscle tightness, known as spasticity, in his legs and arms, Mr Jameson is no longer able to walk and now requires a wheelchair.
At the time of his diagnosis in June 2017, Mr Jameson said he was given as little as six months to live and he decided to create a bucket list – he climbed Mont Blanc in the Alps and Mount Kilimanjaro in Africa and rode 110 miles in a day around Lake Geneva.
After discussing Mr Jameson’s “legacy” and end-of-life wishes, he and his son David Jameson, 32, decided to launch a funeral provider company called Aura in 2019, with the aim of helping to give people “the chance to face death with clarity, dignity and control”.
Speaking to PA Real Life through typing, as Mr Jameson has been unable to speak for the past five years, he wrote: “I feel very blessed and lucky. I make the most of every day.
“Most people’s funerals don’t reflect how they spent their life.
“Don’t mourn a death, celebrate a life.”
Up until his diagnosis, Mr Jameson said he lived an “unremarkable life”, but he enjoyed sports and was “reasonably successful in business”.
When he received his MND diagnosis on June 12 2017, which is classed as a terminal illness, he said his life became “more remarkable” and it “accelerated (his) living”.
His symptoms first started with slurred speech in the autumn of 2016, with his wife Jess, a GP, urging him to seek further medical advice.
After an MRI scan and an electromyography (EMG), which measures the electrical activity in the muscles, along with other tests, Mr Jameson said he was “devastated” to learn he had MND.

“I immediately started crying,” Mr Jameson writes in his first book, Very Much Alive.
“My first question was, ‘How long do I have?’.”
Hearing about his father’s diagnosis, Mr Jameson’s on David told PA Real Life: “It was a real whirlwind of emotions.
“No family is perfect, but I’d say we were a very lucky family, and it turned everything upside down.”
MND causes muscle weakness which progressively worsens over time – it is usually life-shortening and there is currently no cure, but treatment can help to manage the symptoms.
The disease usually affects the limbs first, then the mouth region – but for Mr Jameson, with his specific PBP diagnosis, he said it was the other way around.
He writes in his book: “I now cannot talk, as my tongue and lips can no longer move. I also have difficulty swallowing and eating.”
But after an initial period of shock and denial following his diagnosis, Mr Jameson remembered what his consultant told him: “Have a purpose and find a meaning in life.”
With “so much life” left in him, Mr Jameson therefore decided to create a bucket list.
His son David said: “We all got together, cried, learned about the ramifications, what it was going to mean, but it didn’t take long for us to all pull together.

“We had a few drinks, to say the least, we were dancing on the table and making promises to each other.
“I remember dad said he wanted this to be the start of his life, not the end of his life – and he really embodied and lived that.”
In 24 months, Mr Jameson said he ticked 50 achievements off the list, including playing the highest game of tennis on Mount Kilimanjaro, riding 110 miles in a day around Lake Geneva and trekking in Borneo.
He travelled to Japan and Russia to watch England in the rugby and football world cups, and he climbed the Matterhorn and Mont Blanc, where he nearly had a fatal accident with fellow climbers, referred to as Mike and Jack.
He writes: “Mike was in front, me in the middle and Jack at the back, all roped together.
“Suddenly, Mike lost his footing somehow. He fell backward and hurtled off the ridge down the steep snow-covered ravine bank, taking me with him.
“Before I had time to think, I felt a sharp tug of the rope on my harness, then I was falling too.”
Thankfully, Jack helped to save the two – and despite the scary moment, Mr Jameson said he “loved every minute of it, bar a second or two”.
Since his diagnosis, Mr Jameson has lost his ability to speak, along with the ability to walk and use his arms, but he receives “a lot of support managing (his) symptoms” and sees a personal trainer twice a week.
His son David explained that his life “changed immeasurably” as a result of his father’s MND diagnosis and, with Mr Jameson facing the prospect of his own death, the duo started discussing his “legacy and aura”.

“In the weeks and months after my diagnosis, I thought about what I could do for my family as we learned to adapt our lives to MND and the future we had in store,” Mr Jameson said.
“The biggest thing was my funeral wishes.
“I want my life celebrated, not my death mourned. Beer, karaoke, music, and I want my ashes in a firework, to go out with a bang.”
Realising that many people avoid planning for end of life, the father and son founded Aura – a pioneering platform which provides direct cremations and funeral plans and supports individuals in making their final wishes known – in 2019.
David explained that death touches every family, yet most people “meet it alone, confused and over-charged”, and Aura was created to change that story.
Mr Jameson said: “As my speech started to fail me, the most important thing for me was to be able to communicate with my family about what I wanted, and how much I wanted to save them from any unnecessary stress after I’d died.
“There was nothing out there that I could use, and that’s where the idea for Aura was born.”
The father and son said they appreciate that talking about death is an “awkward” and uncomfortable topic, but they hope that by encouraging more open conversations, people will be able to process it “more healthily”.
Having now surpassed the eight-year mark since his diagnosis, Mr Jameson said he is still planning “huge and bonkers” challenges, and he is preparing to release his second book.
In September, Mr Jameson is linking up with leading sled dog racer Vickie Pullin to try to break four wheelchair Guinness World Records at Dunsfold Aerodrome in aid of the MND Association.
Although he faces many unknowns, Mr Jameson’s mindset and words of advice remain positive and uplifting.
He wrote: “Where there’s life, there’s hope.
“Never give up living … and keep smiling.”
To find out more about Paul’s company, Aura, visit: aura.life.